Anne Potemans is the new PR Manager at Astara Western Europe

Kontich, 25 October 2022. Anne Potemans has joined Astara Western Europe as the new PR Manager. She is now responsible for the PR policy and contacts with the Belgian and Luxembourg media for the brands Hyundai, Isuzu and Maxus.

In addition, she will also be responsible for further activation of these brands through events and sponsorship activities. Anne will also be part of the development of Astara's Corporate Communication to help shape the mobility story of the group.

Before her arrival, Anne held various communication, marketing and PR positions within the automotive sector. Anne brings with her more than 20 years of experience and an extensive network, and therefore is no stranger to the house. Through her independent activities, she in the past has worked for the brands now operating under the Astara banner.

"I am very much looking forward to meet up with the various media and further developing the PR strategy and communications for the current and future brands."

Anne Potemans can be reached by email at anne.potemans@alcomotive.com or by phone at 0473 841 876. ​

 

 

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About Astara Western Europe Newsroom

About Astara

Astara is a global company specialising in the efficient distribution of automobiles. We are leaders in the automotive sector and are focused on creating value for the brands we represent and our customers.

We combine nearly 50 years of experience with proprietary technology, digitalisation, and data intelligence to understand each customer’s needs and offer flexible, customised mobility solutions to individuals, companies and public administrations. Our Global Operating Model, driven by advanced AI capabilities, reinforces our competitive advantage and positions us as a benchmark of efficiency and added value in the automotive sector.

In 2025, Astara generated turnover of €5.5 billion and sold 220,000 new vehicles. With a team of nearly 3,000 professionals from 50 different countries, Astara operates across 18 countries in Europe (Austria, Belgium, Czech Republic, Finland, Germany, Luxembourg, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and Switzerland) and Latin America (Argentina, Bolivia, Chile, Colombia and Peru).

For more information about Astara, visit www.astara.com    

 

 

 

Contact

Bedrijvenlaan 4, 2800 Mechelen Belgium

+32 3 450 05 41

astara.com