Kontich, 25 October 2022. Anne Potemans has joined Astara Western Europe as the new PR Manager. She is now responsible for the PR policy and contacts with the Belgian and Luxembourg media for the brands Hyundai, Isuzu and Maxus.

In addition, she will also be responsible for further activation of these brands through events and sponsorship activities. Anne will also be part of the development of Astara's Corporate Communication to help shape the mobility story of the group.

Before her arrival, Anne held various communication, marketing and PR positions within the automotive sector. Anne brings with her more than 20 years of experience and an extensive network, and therefore is no stranger to the house. Through her independent activities, she in the past has worked for the brands now operating under the Astara banner.

"I am very much looking forward to meet up with the various media and further developing the PR strategy and communications for the current and future brands."

Anne Potemans can be reached by email at anne.potemans@alcomotive.com or by phone at 0473 841 876. ​