astara appointed as importer of Seres vehicles in The Netherlands
November 23, 2023
- The Open Mobility Company expands its portfolio in The Netherlands becoming the importer for Seres vehicles and spare parts.
- The agreement follows astara's strategy of supporting electric mobility
Amsterdam, 23rd of November 2023 – astara, one of the world's leading mobility companies, has been appointed as the importer of Seres vehicles in The Netherlands, encompassing the distribution of new vehicles, parts, and services. This operation represents the start of astara's relationship with this manufacturer, becoming the first market in which the brands collaborate.
astara’s distribution of Seres in The Netherlands also consolidates its current operations in the market. The company’s primary focus will be to build a solid dealer network, achieve leadership in the electric SUV segment, and implement effective strategies to promote and strengthen the brand’s image and products.
Jorge Navea, CEO of astara, commented: "At astara, we're incredibly proud to partner with Seres for distribution in The Netherlands of their electric SUV —a vehicle category where we have strong expertise. Seres brings immense value to our portfolio, aligning perfectly with astara's vision for a sustainable future in mobility. As the world shifts towards electric vehicles, our partnership with Seres exemplifies our commitment to leading this transition."
Wan Zhijun, General Manager of Seres (Seres Europe B.V.), “We are proud to start the journey in the Netherlands with our experienced and respected partner astara, who has a strong market recognition and presence in the European market. This will enable Seres to efficiently build its brand awareness in the Netherlands. Like Seres, astara focuses on being innovative by investing in sustainable mobility. Together we look forward to achieving our shared vision to bring more and more green products to the Netherlands.”
Seres’ cutting-edge technology offers an electrified range of SUVs tailored to meet the demand in The Netherlands, where SUVs constitute 49% of the automotive market. The emphasis is on design, performance, and comfort, all packaged with a focus on safety.
The Seres lineup features the Seres 3 as the entry model, providing a well-balanced combination of essential elements, positioning it as a benchmark in terms of quality and affordability. Looking ahead, Seres plans to expand its range with new models in the coming year, aiming to offer a comprehensive selection of SUVs with ranges that may surpass 500km according to the WLTP standards.
Together, astara and Seres will continue to drive the adoption of EVs in the Netherlands, delivering on their shared vision of a more sustainable future in mobility.
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About astara: the Open Mobility Company
We are an Open Mobility Company with a human-to-human approach, committed to sustainability.
With a turnover of more than 5 billion euros in 2022, astara offers personal mobility solutions, with options for the different needs of each citizen and depending on the maturity of each market, including all ownership, subscription and sharing. A mobility ecosystem backed by data intelligence and supported by astara platform.
All this thanks to a diverse team of 3,000 employees, with more than 50 nationalities, in 19 countries and 3 continents: Europe, LATAM and Southeast Asia. For more information about astara, visit: www.astara.com
More information:
Global Press Contact: [email protected]
astara Global Communication: [email protected] – 680126627
About Seres (Seres Europe B.V.)
For more information about Seres products, services, and commitment to sustainable mobility, visit https://www.global-seres.com/en/#about