Astara starts a fresh chapter under the leadership of new CEO Ignacio Enciso.


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​The executive assumes leadership after more than two decades with the company, backed by the Board of Directors and Chairman Jaime Gorbeña.

Madrid, Spain, August 27th, 2025 – Astara, a leading company in vehicle distribution and sales, announces the appointment of Ignacio Enciso as its new Chief Executive Officer. With over 20 years of experience at Astara, Enciso steps into the role with the full support of the Board of Directors and the continued leadership of Jaime Gorbeña as President, with the goal of driving the organization forward and strengthening the company’s growth in the coming years.

Enciso holds a degree in Economics from the University of Alcalá de Henares and an MBA from IE University. Over the past five years, he has served as global Astara’s Chief Financial Officer, in addition to holding international positions in Europe and Latin America. His global vision
​​ and deep understanding of the business make him the ideal leader to consolidate Astara’s position as a global benchmark in the automotive sector.

“It is an honor to take on this challenge and continue to foster the growth that has positioned Astara as a key player in the automotive distribution and mobility sector. Our goal is to keep innovating, advance sustainability, and offer our customers and partners solutions that meet their present and future needs,” said Ignacio Enciso, Astara’s new CEO.

This leadership transition follows the departure of Jorge Navea, who for more than 20 years played a pivotal role in the company’s evolution, leading the transformation of Bergé Automoción into what is now Astara, helping to build a strong and professional team. The Board of Directors expressed its gratitude for his dedication and commitment throughout this period.

With this appointment, Astara reaffirms its commitment to continuing growing as a global company, operating in more than 19 countries across Europe, Latin America, and Asia, with a team of over 3,000 people, annual revenues exceeding €5.2 billion, a portfolio of more than 40 automotive brands, and a network of over 3,200 independent retail points. Its value proposition combines distribution, retail, and digital solutions, with a strong focus on sustainability and innovation across all business lines.
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About Astara Western Europe Newsroom

About Astara

Astara is a global company specialising in the efficient distribution of automobiles. We are leaders in the automotive sector and are focused on creating value for the brands we represent and our customers.

We combine nearly 50 years of experience with proprietary technology, digitalisation, and data intelligence to understand each customer’s needs and offer flexible, customised mobility solutions to individuals, companies and public administrations. Our Global Operating Model, driven by advanced AI capabilities, reinforces our competitive advantage and positions us as a benchmark of efficiency and added value in the automotive sector.

In 2025, Astara generated turnover of €5.5 billion and sold 220,000 new vehicles. With a team of nearly 3,000 professionals from 50 different countries, Astara operates across 18 countries in Europe (Austria, Belgium, Czech Republic, Finland, Germany, Luxembourg, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and Switzerland) and Latin America (Argentina, Bolivia, Chile, Colombia and Peru).

For more information about Astara, visit www.astara.com    

 

 

 

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