Astara Highlights the Role of Women in the Automotive Industry at Women’s Fleet 2025

Warsaw, 10th March 2025 – Astara, the distributor of Nissan, Mitsubishi, and Isuzu brands in the Polish market, once again actively participated in the prestigious "Women’s Fleet: Women in the Automotive Industry" event, organized by Menadżer Floty magazine. This year's edition, held in the picturesque interiors of Gniew Castle from March 5-7, served as a platform for discussing the increasing role of women in the automotive industry. The event, attended by 140 participants, featured test drives of over 50 innovative vehicle models, including those from Astara’s portfolio.

Women Leaders in the Automotive Industry at Women’s Fleet

Women’s Fleet is an event dedicated to women working in the automotive sector, including managers, brand representatives, and industry journalists. It provided an opportunity to exchange experiences, explore modern trends, and test vehicles that combine innovation, comfort, and safety, such as models from Mitsubishi, Nissan, and Isuzu. A key component of the conference was discussions on leadership, personal and business development, management, and assertiveness.

Piotr Laube, Managing Director of Astara Poland, commented: "This is a unique event that highlights how dynamically the automotive industry is evolving and the significant role women play within it. At Astara, both globally and in Poland, we have a strong, diverse team where women hold key positions – from business strategy and marketing to sales and customer service. Their professionalism and creativity bring immense value to our organization and the brands we represent. We see the influence of women on our brand every day, from shaping our product offerings to customer engagement and the development of new initiatives. I am pleased that Astara could be part of an event that emphasizes the importance of women in the automotive industry and promotes their active role in this sector."

Astara is continuously increasing the representation of women within its organizational structure, supporting their career development at various levels. To further this goal, the company has established the Women@Astara project team, dedicated to fostering a culture of inclusion and diversity, ensuring that individual contributions, opportunities, internal promotions, and external selections are independent of gender.

Showcasing Innovative Models

Astara prepared a selection of vehicles for conference participants to test drive during the event:

The Increasing Presence of Women in the Automotive Sector

The dynamic transformation of the automotive industry is leading to a growing number of women holding key positions in companies related to vehicles, fleets, and mobility. The representation of women in the automotive sector, as in other industries in Poland, is steadily increasing. Their influence on purchasing decisions and fleet management is becoming more evident.

Dorota Pajączkowska, PR Manager at Astara and representative of the brand during the event, emphasized: "The 'Women’s Fleet' event was incredibly inspiring. At Astara, we actively engage in initiatives that promote the presence of women in the automotive sector, believing that their impact on the industry’s development will only continue to grow. The event provided an opportunity to explore the latest trends in the industry while also building valuable relationships that will shape the future of the automotive sector in Poland."