New Country Manager to steer KGM Benelux's Growth

Kontich, 24 September 2024. Astara Western Europe today announced the arrival of Dieter Hannes as Country Manager KGM Benelux, effective as from 1 October 2024.

Dieter Hannes previously worked at KPMG as an Auditor and Management Consultant before transitioning into the automotive industry. He served as Business Manager at d’Ieteren and later as District Manager for Audi Belgium. In his new role, Hannes will oversee the KGM brand's operations across Belgium, The Netherlands and Luxembourg.

“We are delighted for Dieter to take the lead of KGM Benelux," said Olivier Sermeus, Managing Director of Astara Western Europe, "His experience in finance, consulting and the automotive industry will be invaluable in KGM Benelux's next phase of growth.”.

Hannes' appointment comes at an exciting time for KGM Benelux, with the relaunch of the KGM brand in the Netherlands and introduction of new vehicle models including the Torres EVX, Actyon and hybrid range scheduled for late 2025.

"I am honored to join KGM and lead the next chapter of growth for this great brand in the Benelux," said Hannes. "KGM has a promising future, and I look forward to working with the team to unlock new opportunities in the market."

 

 

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About Astara

Astara is a global company specialising in the efficient distribution of automobiles. We are leaders in the automotive sector and are focused on creating value for the brands we represent and our customers.

We combine nearly 50 years of experience with proprietary technology, digitalisation, and data intelligence to understand each customer’s needs and offer flexible, customised mobility solutions to individuals, companies and public administrations. Our Global Operating Model, driven by advanced AI capabilities, reinforces our competitive advantage and positions us as a benchmark of efficiency and added value in the automotive sector.

In 2025, Astara generated turnover of €5.5 billion and sold 220,000 new vehicles. With a team of nearly 3,000 professionals from 50 different countries, Astara operates across 18 countries in Europe (Austria, Belgium, Czech Republic, Finland, Germany, Luxembourg, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and Switzerland) and Latin America (Argentina, Bolivia, Chile, Colombia and Peru).

For more information about Astara, visit www.astara.com    

 

 

 

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