OLIVIER SERMEUS APPOINTED CHIEF BUSINESS DEVELOPMENT OFFICER

He will combine his new role with his current position as MD hyundai Belux.

Alcomotive (part of the Alcopa group) announced the appointed of Olivier Sermeus as Chief Business Development Officer (CBDO). With more than 10 years of experience as MD of Hyundai in thegroup, and his former MD positions for several other brands, Olivier has a large experience in the automotive world.

The CBDO will have a wide scope of responsibilities at Alcomotive. Most importantly, Olivier will support Alcomotive to further develop an automotive and 2-wheels organization able to propose its customers future proof products and services, in a rapidly changing and disruptive market environment. He will focus on a strong international network, that will allow him to identify new opportunities that might benefit Alcomotive.

Also, being in charge of the further development of our business, Olivier will look into possible synergies within the Alcomotive operational landscape because it’s always a positive thing when know-how can be shared across different business units.

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About Astara

Astara is a global company specialising in the efficient distribution of automobiles. We are leaders in the automotive sector and are focused on creating value for the brands we represent and our customers.

We combine nearly 50 years of experience with proprietary technology, digitalisation, and data intelligence to understand each customer’s needs and offer flexible, customised mobility solutions to individuals, companies and public administrations. Our Global Operating Model, driven by advanced AI capabilities, reinforces our competitive advantage and positions us as a benchmark of efficiency and added value in the automotive sector.

In 2025, Astara generated turnover of €5.5 billion and sold 220,000 new vehicles. With a team of nearly 3,000 professionals from 50 different countries, Astara operates across 18 countries in Europe (Austria, Belgium, Czech Republic, Finland, Germany, Luxembourg, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and Switzerland) and Latin America (Argentina, Bolivia, Chile, Colombia and Peru).

For more information about Astara, visit www.astara.com    

 

 

 

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