Olivier Sermeus appointed Managing Director Astara Western Europe

Astara global headquarters announces the appointment of Olivier Sermeus as Managing Director of Astara Western Europe hub, with immediate effect.

Following the announcement of Astara’s intention to consolidate its investment in the region, through the acquisition of all the outstanding Astara Western Europe’s shares, Damien Heymans, current company’s CEO, will hand over the operational mandate to Astara.

Global Astara CEO and President of Astara Western Europe Board Jorge Navea, commented:

“We are deeply grateful to Damien Heymans who did a notable job in the past for Alcomotive and more recently for Astara Western Europe. He positioned the company in the right direction, and I am confident that Olivier Sermeus will leverage this success and contribute to bring the company further in its consolidation as a global mobility services leader. The leadership team of Astara and myself, wishes him all the best.”

Towards a mobility solutions company

Olivier Sermeus is not new to the company. He started working for the group in June 2009 and has held several positions and responsibilities. Since 2020, he was already at the operational steering wheel of the company and as Chief Operating Officer, his more recent role, he has been successful at driving significant changes. Today, he starts his new challenge as Managing Director of Astara’s Western Europe hub, with one clear objective; to manage the disruption in the automotive industry and exploit mobility services and new business opportunities.

Olivier commented:

“I’m really happy and honored to take on this new and important role in Astara. Together with the Western Europe management team, I am determined to undertake all the exciting challenges we have ahead and to lead the transition of Astara Western Europe into a renowned mobility solutions company in the region.”

Olivier Sermeus will report to Rafael Sainz, Chief of Astara Distribution Europe. He will not be replaced in his current function as COO. Olivier will be part of Astara’s Global Committee.

Olivier Sermeus

 

 

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About Astara Western Europe Newsroom

About Astara

Astara is a global company specialising in the efficient distribution of automobiles. We are leaders in the automotive sector and are focused on creating value for the brands we represent and our customers.

We combine nearly 50 years of experience with proprietary technology, digitalisation, and data intelligence to understand each customer’s needs and offer flexible, customised mobility solutions to individuals, companies and public administrations. Our Global Operating Model, driven by advanced AI capabilities, reinforces our competitive advantage and positions us as a benchmark of efficiency and added value in the automotive sector.

In 2025, Astara generated turnover of €5.5 billion and sold 220,000 new vehicles. With a team of nearly 3,000 professionals from 50 different countries, Astara operates across 18 countries in Europe (Austria, Belgium, Czech Republic, Finland, Germany, Luxembourg, the Netherlands, Poland, Portugal, Slovakia, Spain, Sweden and Switzerland) and Latin America (Argentina, Bolivia, Chile, Colombia and Peru).

For more information about Astara, visit www.astara.com    

 

 

 

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